EUROPEAN CANNABIS: The making of an industry
November 2022 from Bryan, Garnier and Co.
An exciting EUR65bn+ opportunity. Europe is set
to become one of the world’s largest legal cannabis
markets. With a population of 557 million people,
Europe (ex. Russia and Ukraine) could present greater
market potential than the US (330m) and Canada
(38m) combined, where legal cannabis sales are
expected to hit EUR32bn and EUR4bn respectively
this year. Today, there is barely a legal European
cannabis market to speak of, but the total market
(99% illegal), is already at EUR65bn.