Aroma More Important To Cannabis Flower Appeal Than THC: New Research

November 10, 2022 from Cannabis Business Times

A study from Dr. Ethan Russo, Jeremy Plumb and others suggests cannabis flower smell, not THC percentage, is what drives consumers’ preferences.

The debate amongst cannabis enthusiasts is ongoing: What determines ‘quality’ cannabis? Is it THC percentage? Is it the terpenes? Or is it something else? The answer is right in front of your face: Your nose. Smell and/or aroma are the defining characteristics of ‘quality’ cannabis, according to newly published research.

Read the original study here:

Read the original article about the study here: