May 23, 2023
Twitter might have further eased its rules for cannabis advertising, but the changes don’t seem to have made it any easier for marijuana businesses to take advantage of the social media platform’s wide reach.
Regulatory red tape, Twitter’s unfamiliarity with the cannabis industry and cost are among the continued stumbling blocks.
For example, Twitter requires advertisers to be a Twitter Blue or Verified Organization subscriber, which enables them to add blue or gold check marks to their accounts, respectively.
