EUROPEAN CANNABIS: The making of an industry

November 2022 from Bryan, Garnier and Co.

An exciting EUR65bn+ opportunity. Europe is set

to become one of the world’s largest legal cannabis

markets. With a population of 557 million people,

Europe (ex. Russia and Ukraine) could present greater

market potential than the US (330m) and Canada

(38m) combined, where legal cannabis sales are

expected to hit EUR32bn and EUR4bn respectively

this year. Today, there is barely a legal European

cannabis market to speak of, but the total market

(99% illegal), is already at EUR65bn.

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