November 10, 2022 from Cannabis Business Times
A study from Dr. Ethan Russo, Jeremy Plumb and others suggests cannabis flower smell, not THC percentage, is what drives consumers’ preferences.
The debate amongst cannabis enthusiasts is ongoing: What determines ‘quality’ cannabis? Is it THC percentage? Is it the terpenes? Or is it something else? The answer is right in front of your face: Your nose. Smell and/or aroma are the defining characteristics of ‘quality’ cannabis, according to newly published research.
Read the original study here:
Read the original article about the study here:
